<h4 style="color: #dd4127;">Between Industry and Art: Marketing, Gender, and Photographic Aesthetics in Early 20th-Century Japan</h4><h4 style="color: #dd4127;">産業と芸術の間：20世紀初頭の日本におけるマーケティング、ジェンダー、写真美学</h4>

Kerry Ross examines how Japanese people made photography a part of everyday life in the early twentieth century.

ケリー・ロスが、20世紀初頭の日本人にとって写真は、どのように日常生活の一部であったのかを検証します。

Join Kerry Ross for an introduction to the spread of photographic practices among Japan’s new middle class. Ross analyzes marketing materials, how-to literature, and the resulting work by photography hobbyists to unpack the relationship between consumerism and everyday photography in the early twentieth century. This broad approach to the archive expands our understanding of photographic history to account for the impact of photography on the lives of ordinary Japanese people.

産業と芸術の間：20世紀初頭の日本におけるマーケティング、ジェンダー、写真美学ケリー・ロスによる、日本に新しく生まれた中産階級に人気を博した、写真撮影の紹介にご参加ください。ロスは20世紀初頭における消費主義と日常における写真の関係を解明するため、マーケティング資料、ハウツー本、写真愛好家たちによって撮影された作品などを分析します。このアーカイブへの幅広いアプローチは、一般的な日本人の生活に写真が与えた影響を明らかにし、私たちの写真史に対する理解を深めます。

Annotated Bibliography

Image Archive

: “Konishi Honten.” Shashin geppō 21, no. 6 (June 1916): n.p.

: “Konishi Honten Chinretsuba.” Shashin geppō 21, no. 6 (June 1916): n.p.

: “Haufu Reonaru Shashin Yōhin.” Asahi kamera 10, no. 6 (December 1930): A8.

: “Pearlette.” Advertisement. Shashin geppō 30, no. 6 (June 1930): n.p.

: “Sakura Kamera.” Advertisement. From Sakai, Shōwa 10-40 nen kōkoku ni miru kokusan kamera rekishi. Asahi Kamera Henshūbu, 1994.

: “Asanuma Shokai.” Advertisement. From Sakai, Shōwa 10-40 nen kōkoku ni miru kokusan kamera rekishi. Asahi Kamera Henshūbu, 1994.

: “San’eidō.” Kamera kurabu 2, no. 5 (May 1936): n.p.

: “Nani ka…sō saseta ka?” Comic. Asahi kamera 10, no. 2 (August 1930): 216.

: Clockwise from top left: Shashin geppō (Konishi Shôten, 1894-1940); Shashin shinpo (Chōyōsha, 1882-1940); Asahi kamera (Asahi Shinbunsha, 1926-1941, 1949-2020); Kamera kurabu (Arusu, 1936-1940) Fuototaimusu (Fuototaimusu-sha, 1924-1941); Kōga (Shurakusha, 1932-1933);

: Clockwise from top left: Kitano Kunio, Haykuman-nin no shashin-jutsu (Kōgasō, 1940); Miyake Kokki, Fuirumu shashinjutsu (Arusu, 1923, 86th ed.; original edition 1919); Sawa Kurō, Roshutsu no kettei (Arusu, 1937); Fukuda Katsuji, Onna no utsushikata (Arusu, 1937); Suzuki Hachirō, Kamera no tsukaikonasu kotsu (Arusu, 1937); Takashi Giichi, Pāretto no tskaikata (Arusu, 1937)

: Fuchigmi Hakuyō. “Untitled.” Bromoil. 1930s. From Tokyo-to Shashin Bijutsukan. Nihon kindai shashin no seiritsu to tenkai. Tokyo-to Shashin Bijutsukan, 1995.

: “Dai-21 kai dai-ichibu A-kyū kasaku-shū.” Asahi Kamera 5, no. 4 (April 1928): 373.

: Matsuura Kōyō. “Gasu kaisha e iku michi” (On the road to the gas company), Shashin geppō (October 1915)